(nd). Retrieved from http://www.marketing-made-simple.com/articles/push-pull-strategy.htmWe will use the different methods of pull strategy. We will use mass media promotion, sales promotion, special offers and word of mouth referrals through emails, telephones because 20% of people will know about your product through word of mouth. We also use social networking sites such as: Facebook, YouTube and Twitter. We use traditional methods such as television through different sports related programs, radio, newspapers, magazines and billboards in cities, villages and also do promotional display of our product during promotions at the during which the company establishes a special price of the product by which we can also attract. different famous celebrities endorse our products. We decided to choose the pull strategy because we want to give a good image of our product as it is an extension of Weightwatchers so we need to maintain this image and we don't want to spoil the name of our product. after all, the first impression is the last impression. Our product is of good quality and its promotion must also be of good quality. We can't risk our company's health and reputation, that's why we choose pull strategy instead of push. Yes, it's too expensive and very important.