The idea of ​​individualism is that employees have their own judgment whether to keep or use their techniques, which allows employees to deal with management of the company and to negotiate their salaries and bonuses. (Ian Kessler, John Purcell, 2003) Individualists may ignore group interests if conflict occurs within the group. Alternatively, the collectivist will look in the group to see if there is a welfare to which he belongs, even though this may overlook his personal interests. (Wagner, 1995) While individualism tells management how it can manage individual employees, collectivism encourages management to approach and deal with collective and representative institutions. (Ian Kessler, John Purcell, 2003) By combining two different approaches, it can conceptualize employment