Every time you hit the like button on Facebook, search for a term on Google, or even watch a video on Netflix, you are submitting yourself to the growing industry of mining of customer data, a $50 billion industry. market, according to a 2012 Forbes estimate. Customer data mining has proven to be an extremely versatile tool for all businesses, helping to reduce costs and increase revenue. We'll explore what exactly customer data mining is, how it works, and finally how businesses are using this technology. What is customer data mining? According to the Merriam Websters Dictionary, customer data mining is the process of searching through massive amounts of customer data to find patterns that can best increase business revenue and reduce business costs. By using customer data mining, businesses are better able to organize big data, recorded from customer interactions, to draw useful conclusions about customer usage patterns. Customer data mining provides very useful insights, but the inner workings of this business practice are quite complicated. According to Jason Frand, professor of business computing and information systems at UCLA, mining customer data is a very complex process. For customer data mining, many software programs are available, which typically analyze relationships and patterns in stored transaction data based on open user queries. Several types of analytical software are available for customer data mining, the two main software are statistics and machine learning software. Statistical software performs statistical analysis of data, and machine learning software allows the computer to “learn” from the data. An example of this could be machine learning software trained on email messages to learn to distinguish between spam and non-sp. ..... middle of paper ......e more. If I search for Egypt and you search for Egypt, the search results could be infinitely different. Yahoo also uses this technology. The theory is simple: different people get different things and what's in your filter bubble depends on who you are and what you do, all thanks to the power of customer data mining. We have now explored what exactly customer data mining is, how it works, and how businesses can use this technology. Mining customer data has now become a key practice in businesses large and small. The replica of this versatile tool, which affects us every day, simplifies our lives and helps businesses. So, the next time you hit the like button on Facebook or search this term on Google and watch this movie on Netflix, you will understand how customer data mining has helped businesses around the world and how she helped you..