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Essay / The importance of brand protection
Intangible resources are non-physical assets (e.g. brands, licenses, copyrights and goodwill, patents) that provide the opportunity to benefit from specific rights and benefits as well as the likelihood of monetary benefits for the owner. . Monetary benefits can be productive or transitory, depending on the idea of the intangible resource. Unlike physical or tangible resources, which you can see and contact, intangible resources cannot be physically distinguished. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayCongress grants inventors various types of patents to secure various types of creations or inventions. Understanding how to use each type of patent application will allow any inventor to better utilize the U.S. Patent Office to ensure their development. There are distinct types of patent applications with the goal that creators can secure different types of inventions. Adroit creators can use the different types of patent applications to anchor the rights they have to secure their developments. There are four different types of patents, namely utility patent, provisional patent, design patent and plant patent. Remedies for patent infringement cases are obtained through a lawsuit in federal court. Again, the patent owner and accused infringer may agree to resolve their dispute through mediation, or mediation may be required by an agreement under which the dispute arises. When you think of a “brand,” you might think of a logo (Apple’s Apple logo). or a product or service name (Forbes). It can even be assumed that trademarks only concern internationally renowned brands such as fashion companies (Prada) and fast food companies (Pizza Hut). In reality, trademark protection extends further than logos and can cover everything from sounds (the 20th Century Fox fanfare before the film's opening credits), to colors (the "green" on a John Deere tractor) to the store. While most of the common examples you hear about involve large corporate brands, understanding trademark protection is just as important for startups, independent creators, and small businesses. Branding protects consumers from confusion regarding the source of products or services. As your business grows, brands become an important asset because they are the way consumers identify and interact with your business. Trademark law aims to protect customers from the perplexity linked to the origin of an item or administration. So when a customer picks up a container of Coca-Cola, trademark law ensures that they are getting real Coca-Cola rather than darker colored water from an organization that sells strives to exploit buyers. Keep in mind: this is just a sample. .Get a custom essay from our expert writers now.Get a custom essayTrademark guarantees something other than names, it additionally secures logos, symbols and characters. Trademark law further guarantees “trade dress,” which is distinct from logos and images, and guarantees the physical appearance of the item or service. For example, trade dress may cover the shape, look and feel or color scheme of an item if it is associated with a particular organization..