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Essay / Fast fashion and the impact of technology - 805
Report on fast fashion and the impact of technology There are three sectors in the fashion industry: haute couture, ready-to-wear and mass production, they all differ in how their fashion is created. the retail calendar or cycle works and what their customers are looking for. Each industry offers products to different types of people and meets different needs and wants. Haute Couture is the supreme form of fashion art. Each garment is made to measurements specific to an individual, making it the most expensive sector of fashion for those who wear it. Haute Couture originated in France because it is the French word for sewing, and Couture is only presented twice a year in Paris. Sewing is the highest quality in fashion since all finishing of hems, inside seams, linings and trims is done by hand and only the main seams are machine sewn. This attracts a wealthy clientele because they are the only ones who can afford it. “Given the time, money and craftsmanship allocated to each completed piece, haute couture clothing is also described as having no price tag – in other words, the budget does not doesn't matter. Not every couture piece is made to be sold. Rather, they were designed and built for the track, much like an art exhibition” (Wikipedia, 2014). This makes Haute Couture a very exclusive sector of fashion, one of the reasons why Charles Worth created the first Couture House, it also led to the creation of the Chambre Syndicale de la Couture Parisienne. The Chambre Syndicale was based around the Maison de Couture created by Worth and it was there to regulate the standards, quality of clothing and ensure that the practices of the fashion houses lived up to the high standards and quality of Worth House. The Chambre Syndicale de la Couture has created very strong......middle of paper......to be manufactured on the assembly line; The pattern is then graded to determine sizes. Layout Planning: This is when the pattern pieces are all layered onto the fabric before cutting and are adjusted to see which way they should be cut to be most economical and to work for patterns, for example scratches. Cutting - three different types of cutting methods can be used depending on the size of the production; some fabrics may require manual cutting, one garment at a time; Depending on the thickness of a fabric, between 5 and 100 layers will be lined up to be cut automaticallySewing - All pieces are sent to assembly and will be aligned and sewn together in a process that breaks down, this makes it easier to get the garment through stagesFinishing - the finished garment will be pressed and under-pressed at this stage and pass a test by a quality controller, then packaged and distributed.