Red LobsterRed Lobster is a very successful restaurant chain that offers a variety of seafood products. This casual restaurant was founded and managed by Bill Darden. The company's headquarters is in Florida, and it has branches in Japan, the United Arab Emirates, Canada and Japan. Red Lobster became a household name and over the years gained a good following. This has helped Red Lobster account for 43% market share in the casual seafood chain division. The company has around 705 branches spread across different countries across the world. Red Lobster now offers a seafood line including fresh fish, shrimp, lobster and snow crab. The company was established in 1968 with the goal of providing a place where Americans could get seafood. Mr. Darden also targeted employers by creating facilities where they could relax after the vigor of the day. History and Development of Red Lobster Charley Woods and Bill Darden came up with the idea of ​​starting a restaurant in 1968. They named the business Harbor for Seafood Lovers. It was the first restaurant in Florida and soon they opened d other branches throughout the state. This happened in the 1970s and at that time their main competition was a restaurant called Kitchen Stove. The company has been successful in providing its customers with fresh and new seafood. These fresh dishes became popular, which accelerated the company's growth, and by the 1980s, the company made its presence in Canada. The Canadian experience was not good for Red Lobster due to the losses they suffered in Canada. The competition was so high in Canada and due to poor strategies and lack of market information, the company was not able to do well and was forced to close some of its branches in Quebec, Canada. Canada. This happened in September 1997. In 1995, Red Lobster, Olive Garden and Bahamas Breeze were integrated into Darden Restaurants Inc. Joe Lee was then in charge as CEO, and later he sold the company to Clarence Otis. . The company is passionate about seafood and over the years the company has initiated the culture of innovation with the aim of introducing and developing new menus that will satisfy the needs of its customers. The business offers a friendly and pleasant environment for dining, and celebrations.