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Essay / Market Analysis of Muntrex Pty Ltd. - 1971
Company presentationMuntrex Pty Ltd. is a private company run by Noel Carter, a fully qualified motor mechanic specializing in heavy vehicles and diesel engines. Noel has over 25 years of experience in the mechanical industry and has owned and operated businesses since 1989. Muntrex Pty Ltd was established in 1996 in Western Australia as 'Carter's Mobile Repairs'. Noel started out as a sole trader, serving the Perth metropolitan area. Seeing an opening in the market and given his company's ability to service and maintain vehicles of all sizes, Muntrex then moved into the trucking industry. In 2012, Noel founded “Mariam”. Transportation'. Mariam Transport now has a total of 20 heavy vehicles, transporting general cargo and vehicles. Mariam Transport has been in business for two years now and has maintained its financial stability through excellent management and safety of ongoing works through great contractors. This financial stability is also due to the great experience of the manager and the prior success of his companies. The trucks were purchased with a debt-to-equity ratio of approximately 70:30. ServicesMariam Transport transports all general cargo, including food, alcohol, clothing, construction materials, electrical appliances, merchandise dangerous and pharmaceutical products. Mariam Transport currently subcontracts work to larger transport companies and also carries out some transport services privately. Mariam Transport currently operates on a wet rental basis of trucks and drivers. Mariam Transport currently provides these services to the Perth metropolitan area, with the aim of growing from this base over the first 5 years of operation.Market AnalysisAbove you will find the current market analysis, from. ..... middle of paper... ...delivered balance sheets.Technological• More advanced software is needed to competeIt will be necessary to keep abreast of technological advances; software is constantly being developed to help the transportation industry. Updating and maintaining such software can be expensive. Additional manpower is also required for efficient data entry. • Increased use of the Internet. A heavy reliance on online marketing and the time and money associated with it is a key factor in almost every business today. Costs associated with website development, mobile compatibility for all websites, SEO (search engine optimization) and PPC (pay per click advertising) and maintenance of all of the above are quite important and must be taken into account in any budgeting. www.tradingnomics.com, accessed 01/05/2014. www.carbontax.com.au, access 3/52014)