There are several lessons to be learned from the Ice House Entrepreneurship Program. Although many lessons tend to be repetitive, there are some things I learned that may be important to consider when trying to pursue what you want to accomplish. Many successful entrepreneurs share their stories along with what they did to get there and the obstacles they encountered along the way. It tells you what type of mindset you need to incorporate while trying to pursue and achieve your goals. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayListening to Ice House entrepreneurs inspired and sparked interest in a few of them. Lydia Gutierrez is an entrepreneur who has not taken any college courses in entrepreneurship. She believes many of these courses don't teach someone how to start a business with no money or tell them they need a business plan to run the perfect business. She had mentioned that she had been in business for 20 years and still didn't have a business plan, meaning a business plan is not necessary to start your own business. She surrounds herself with other people who are well qualified in their positions and she also has business consultants. This piqued my interest because it makes me wonder if formal learning is worth it. This somehow affected my state of mind. While this has its advantages, especially if you specialize in international business, it is not necessary to have formal training to build a successful business. What I mean by advantages is that for my specialization, I have an interest in working with international companies and expanding globally. So I am able to learn how other cultures and countries do business as well as how to market to them. It is beneficial in the sense that you can gain some prior knowledge before you completely jump into starting a business without any type of basic knowledge on how to run it. The downside to formal learning is that not everything you learn is written in textbooks. Therefore, you learn a lot about your business through informal learning, because formal learning does not prepare you for every situation you may encounter on a daily basis. I believe you can benefit from both and it can give you an overall advantage if you apply both learning techniques. Two lessons in particular stood out to me the most. One of the lessons was about the concept of branding and a person's reputation. Not only is your personal reputation important, but your company's brand and reputation are also a reflection of you. I believe there is some truth to this because most people will not buy from a company if the company's reputation and brand do not represent the same values ​​as its customers. The reason is that people not only buy the product or service you sell, but they also buy the brand and reputation. For example, many people associate with Apple products and buy them not only because they are known for their high quality, but also because of their status and the connotation perceived by those who obtain this brand. By owning an Apple product, it can give you more status and give you "cool" points compared to those who can buy a Windows phone or an Android. Another lesson that.