Public relations deals with diverse or multiple publics. Public relations professionals segment their audiences into the smallest units possible. Examples of audiences include customers, potential customers, employees, suppliers, distributors, retailers, government regulators, competitors, the media, environmental groups, and consumer advocacy groups ( Bobbitt and Sullivan, 2009). Public relations includes the following elements (Wilcox, 2011):UN. Consulting – providing advice to management who are concerned about policies, relationships and also communications. B. Research – determine group attitudes and behaviors and develop a plan based on public relations strategies. By carrying out research, he will achieve mutual understanding, influence and convince audiences. C. Marketing Communications – this is a combination of activities aimed at selling a product, service and idea. It also includes advertising, collateral, publicity, promotion, direct mail, trade shows and special events. D. Media Relations – it is necessary to work with the media in seeking publicity. E. Advertising – disseminate messages through selected media to further arouse the interest of a