In this chapter, the researcher analyzes the empirical findings by applying the theories of literature review. Therefore, this chapter will be helpful in drafting the recommendations and solutions.4.1 Porter's Five Competitive Forces Analysis: The manufacturing process in the online book industry is relatively simple despite the deployment of highly modernized technology, this which means there are fewer barriers to entry. Additionally, pages created by E Ink Corporation are displayed electronically on the Amazon Kindle, Sony, Irex, iPod, etc. e-readers. In this regard, it is difficult to convince more book publishers so that more books can be accessed on the Kindle. However, due to its immaturity, the e-book industry faces uncertain pricing standards in the market and there are too many price distinctions between different e-reader models, but Kindle prices are relatively higher than those of its other competitors such as Sony. , Apple, etc. Apart from this, the e-book industry has received very poor customer support and manufacturers, instead of growing their businesses, are always looking to steal other customers. The supplier's bargaining power comes mainly from the accessibility of substitutes, the number of suppliers, and the expenses of switching to other inputs. Therefore, Amazon Kindle involves two major inputs such as screen and system technology. E Ink Corporation develops technology for electronic screen displays on Kindle and many other e-readers. Since e-paper is relatively new in the market, there are not many substitutes and companies in this field. Additionally, this means that E Ink has very little bargaining power with suppliers compared to Amazon's Kindle, which could be changed...... middle of paper ......ed by providing the latest book titles, Amazon has followed a unique strategy of offering a completely personalized way by launching its book search tools and email announcements to its customers. Amazon is also confident in satisfying its bookstore partners such as Barnes & Nobles, Borders and Google by complying with all legal formalities such as book conversion standards and media distribution criteria to prevent book piracy and substandard reading material. But it is imperative to follow effective advertising methods and a consistent pricing strategy to face competitors. Despite all this, Amazon Kindle suffers from some weaknesses, but it has nevertheless revolutionized the book industry and the reading habits of its customers by preventing book piracy in order to provide quality reading material..