One of the most important qualities in the fashion industry is non-conformity. Non-conformity in the fashion industry is what makes it the artistic empire it is today, it's what makes some companies excel with brilliant new ideas that don't keep up with those of their competitors, and that some companies are getting old, bored and losing popularity. Without non-conformity, all of society would dress and look the same, all clothing would yield to what is popular, and there would never be new trends or fashions. In the same way, transcendentalism also extends to modern culture by becoming effective on the Internet. The Internet is an important part of modern culture and is known as a rapidly spreading "disease of a nation." Free thought shared for all to see is a guide to transcendentalism. On the Internet, anyone, anywhere can share their thoughts on just about any topic and everyone can see them, demonstrating free thought in its purist form, being able to have its own original thought and the confidence to share it. Modern culture is built on the principle of transcendentalism, non-conformity and free thinking used daily makes society the original and creative work of art that it is.