The fact is that exercise, no matter how intense, produces impressive results. It is clear that exercise is good for both healthy and unhealthy people. However, the facts surrounding exercise apparently do not guarantee that they will attract or motivate some people to make exercise a priority in their lives. It is well established that apologies work. These are very powerful tools that are used regularly because, in some way, the people who use them believe that they provide certain benefits. (Tyler) Although excuses always seem to be used in one way or another, it is our duty as fitness professionals to be equally specific in designing an individualized adherence strategy. exercises for our clients that helps eliminate their excuses, as we are in the exercise programs we offer. create for them. We must actively participate in helping our clients plan, organize and prioritize their time and schedules. Not having time and not being able to rest from the kids are, at best, very weak excuses. We need to help our customers learn where they can multitask. We can teach them how to plan their exercise sessions and help them understand that its place in their schedule is just as important as any other item on their to-do list. We are in a unique position to discuss their concerns with friends and family and help them remove their obstacles. We can help them find caregivers willing to exchange services as well as activities that they can do together as a family with the children and that everyone can enjoy. In fact, involving their family and children can eliminate fatigue and exercise is a boring excuse. Also. If we're doing our job right, we should think outside the box and not just focus on cardio and strength training... middle of paper ... um once they've reached a certain goal. Make their commitment to being active as appealing as their hobby or former attraction to making excuses.References:1. Bloomquist, CD, Gyurcsik, NC, Brawley, LR, Spink, KS, & Bray, SR (2008). The path to exercise is filled with good intentions: why don't my proximal exercise intentions match my actions?. Journal of Applied Biobehavioral Research, 13(2), 102-118. doi:10.1111/j.1751-9861.2008.00030.x2. Thacher, T. and Bailis, D. (2012). Selective defensive versus non-defensive thinking: What is the relationship between relative autonomy and making excuses when goal pursuit fails? Motivation and Emotion, 36(3), 323-337. doi:10.1007/s11031-011-9248-33. Tyler, J.M. & Feldman, R.S. (2007). THE DOUBLE-EDGED SWORD OF EXCUSES: WHEN DO THEY HELP, WHEN DO THEY HURT. Journal of Social and Clinical Psychology, 26(6), 659-688.