I think this is a very "American" idea, because usually, Americans place a higher value on material objects than most cultures. For Davalos' research, she interviews 40 Latin American women. Through this, Davalos explains why the commercialization of quinceañeras does not affect girls' self-esteem. “Mexicans would never call someone 'less traditional' because she couldn't afford a costume, a big reception, or a gold medallion...No one would describe a family's quinceañera with fewer resources as “less traditional”” (Davalos