This document is a reflection on three simulations related to strategic planning. The first simulation, “Thinking Strategically,” highlights the importance of analyzing the environment. The second simulation, “Developing Great Strategies,” challenged the decisions made that lead to effective strategic formulation and choices. The third simulation, “Creating a Strategic Roadmap,” provided a simulated experience on how to build a strategic roadmap and the importance and effectiveness of formulating action plans and goals. This reflective approach will convey lessons learned relating to the importance and effectiveness of key learning points obtained through each simulation. Concepts and analytical tools that will be used in Celestica's strategic plan will be included. The challenges faced by strategic planners will be discussed based on the findings from the simulations. Environmental scanning offers the opportunity to gain advanced insights and provides early warnings about external conditions businesses are facing. As the “Thinking Strategically” simulation shows, environmental scanning also allows a business to promote vision and direction for all stakeholders. The information gathered from the environmental scan also provides the company with data on future trends and can alert company managers to declining trends on the horizon. The simulation also showed SWOT analysis as an effective tool of relative importance and effectiveness in environmental analysis. An analysis of strengths and weaknesses is obtained through internal sources, while information on opportunities and threats is obtained externally. By identifying strengths, weaknesses, opportunities and threats, all of these factors are essential to strategy. Each person's analyses, including matched pairs analysis, are essential for determining the future prospects of one's industry and developing a specific industry niche. In the simulation, the bike company built its business on baby boomers and had a brand image of male extreme bikers. However, women make up almost half of the bicycle industry. BJ's identifies key strategic concepts using SWOT analysis to achieve the long-term vision of becoming the #1 specialty bicycle retailer by revenue over the next five years. The approach of intensifying marketing efforts to women, including recruiting female consultants, seems to make the most sense in a global environment where women's sports and athletics are growing in popularity. Analyzing your environment creates a clearer overall picture and impacts all decisions needed to achieve optimal business results. Throughout the simulation, the key lessons learned were the value of using diverse sources of information and the implications these can have on the final outcomes of strategic planning..