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  • Essay / Organizational Planning and Development Case Study

    Organizational Planning and Development Case StudyNote: This is only a fictitious case.RESTO AThe CaseRESTO A's Alabang store saw sales very low, especially on weekends. The president summoned the operations manager, branch manager and marketing director.1. Situation Analysis/Investigation1.1. Problem DefinitionVery low sales of RESTO A fs Alabang branch, especially on weekends.1.2. Diagnosing the Problem Compared to other restaurants, RESTO A's problem is very unusual. Weekend sales are generally expected to be higher than weekday productions.1.3. Identifying ObjectivesThe meeting called by the President aims to resolve this problem through conducting a meeting with the Operations Director, Agency Director and Marketing Director to improve sales performance and save the agency from possible closure or bankruptcy.2. Developing alternativesIn developing alternatives, brainstorming is a means/method to achieve this, for the formulation of creative solutions to problems.2.1. The brainstorming processSince the problem has already been defined, namely the low turnover of RESTO A, the participants in the brainstorming process must first analyze the possible cause(s) of this problem.Possible causes• ProductThe restaurant offers a variety limited number of products. • PriceThe price of their products is less competitive compared to other restaurants in the area.• PlacementThe business may be located in a less accessible area.• PromotionThere is low awareness of the product.Criteria for selecting possible solutions to the problem The solution should increase the company's sales, especially on weekends. The solution should facilitate awareness and acceptance of the product. The solution should increase the company's market share (for the branch of 'Alabang). The solution must maximize returns at the lowest cost. The solution must be SMART (specific, realistic, achievable and time-limited).3. Evaluation of possible alternative solutions and their respective scores based on the given criteria (0 – being the lowest and 5 – being the highest): Solution 1: Closure/cessation of operations If, after feasibility study, it is proven that the company would continue to experience low sales for a very long time. The company must already close the branch to maximize its profit. Score: 1 Despite the fact that this will minimize the loss of opportunities for the company, the solution is very drastic and very pessimistic. Solution 2: Product Variation The company can have variations on its current products that will meet the tastes of customers in the area (Alabang). Examples of this are seasonal offers. Score = 4 This SMART solution will help increase the company's market share if it manages to attract other customers targeted by the diversity of their products..