Summary: CSR is one of the most important elements of every business. Acting in a socially responsible manner is essential to winning the competitive race. In this report, in the 1st part, I have tried to briefly introduce CSR, its history and how people respond to CSR. Then I chose Unilever, a famous FMCG company for analysis. Then I tried to find out about Unilever's CSR activities all over the world, its corporate strategy and the contribution of CSR activities to the corporate strategy. In the last part, a SWOT analysis and some recommendations are given for more details. I hope that this report will be able to provide a clear view of CSR and its contribution to business strategy.Table of Contents1 Introduction: 12 Methodology and Limitations: 13 Topic Background: 14 Company Background: 15 Corporate Social Responsibility: 26 Corporate Social Responsibility and Unilever: 57 Corporate Strategy: 88 Unilever Corporate Strategy: 89 How CSR contributes to Unilever Corporate Strategy: 910 Unilever SWOT Analysis : 1111 Recommendations: 1312 Conclusion: 1413 References: 151 Introduction: Corporate Social Responsibility (CSR) is a very familiar term in today's world. Most successful businesses strive to be ethical and socially responsible to their stakeholders. Because becoming ethical and socially responsible gains a lot in terms of profit or capturing more market share (Aras and Crowther, 2009). This socially responsible approach is paved by the CSR activities of companies which contribute greatly to their business strategy aimed at winning the minds of customers. In this assignment, the benefits and corn of CSR activities of a particular organization are in the middle of the article......mba, K., 2012. Public Facilities Management and Action Research for Sustainability. 1st ed. Kilos. Lyngby: DTU Management Engineering. Healey, J., 2009. Water Management. 1st ed. Thirroul, NSW: Spinney Press. Hester, R. and Harrison, R., 2002. Global Environmental Change. 1st ed. Cambridge, UK: Royal Society of Chemistry. Hopper, R., 1981. The principle of charity. 1st ed. Ottawa: National Library of Canada. Schultz, P., 2002. New Environmental Theories: Empathizing with Nature: The Effects of Adopting a Perspective on Concerns Related to Environmental Issues. Journal of social issues, 56(3), pp.391--406. Virakul, B., Koonmee, K. and McLean, G., 2009. CSR activities in award-winning Thai companies. Journal of Social Responsibility, 5(2), pp.178--199. Worthington, I. and Britton, C., 2006. The business environment. 1st ed. Harlow: Financial Times Prentice Hall.