The four major media companies that dominate New Zealand's mass media are APN News & Media, Fairfax Media, Media Works and News Corporation/Sky. However, all of these companies are primarily owned by "international financial institutions and a handful of foreign media moguls: Rupert Murdoch, Tony O'Reily and Gina Rinehart." It captures the dominance of global and pan-regional media companies and their vulnerability to commercial and shareholder pressures. This poses a major problem, as highlighted in the BBC World Service (2007) poll on media ownership, where the owner's "political views" are often broadcast and a risk to democracy is widespread" (quote). These reports are vital because they recognize how the media is infiltrated into New Zealand's mainstream media and the extent to which it persuades or obtains