The Absolut advertising campaignThe texts are political. Political in the sense that they produce messages that convey specific ideas and beliefs aimed at a certain thinking body of people. A colloquial expression in America is: “art imitates life.” He defines life as essential to art, but can we say the opposite? Could life imitate art? The semantics of the expression seem too ambiguous for such a statement. What is the definition of art, of life? The expression suggests that art reinforces cultural and social beliefs using the verb imitate. If art imitates life, then life imitates art. The verb is reflected and placed in the middle of the two words it reflects. It is therefore true that language speaks for itself and that this political statement can be used as a tool to find the cultural belief underlying a text. How is this theory that art imitates life and life imitates art applicable? Having this theory in mind when reading a text brings awareness that art imitates a larger cultural belief. It is easy to be misled by many texts because the cultural and social myths they convey are not conveyed on the surface. Media advertising is a good example to use with this theory for two reasons: first, media art is aimed at a very diverse audience; and second, it is easily accessible and we see it everywhere: on television, in magazines, on posters and on billboards. When a single concept is produced by a text, usually a superficial idea, it provides the reader with what has been called a "confusion of consciousness".[1] This is defined as a reader clearly not receiving the full guidance of the text and instead accepting a limited subjective message. The texts are political because they illustrate a cultural milieu...... middle of paper ... as well as a socially important idea. The theory of art imitates life and life imitates art reveals important connections between literary structures and cultural beliefs. Media literature reflects important parts of American life and resells the images with an attached product. However, the cultural and social myths promoted do not always emerge clearly from the surface of the text. A new movement of critical reading of media literature has begun. While the emerging way of considering texts is to read them deconstructively, we need to promote other critical approaches that allow for a more open translation of literature and balance the political act of reading.Notes:1. Rivkin, Julie and Ryan, Michael. Literary Theory: An Anthology. Malden, MA: Blackwell Publishers, 1998.2. Hamilton, Carl. Biography of a bottle. New York, New York: Texere, 2000.