Startup Business Case Study Many potential business owners start businesses or invest in businesses without doing the proper research. This causes many businesses to go bankrupt. I have been investigating a business I would like to start as a business owner. My analysis of the company's potential will address several important topics. I will research the industry background, trends, how to finance the business and what type of business it will be. I will also look at the organizational structure of the business as well as the number of employees needed for this business to succeed. When considering the different types of organizational structures my company might use, I will also discuss the management, decision-making criteria, and problem-solving techniques the company will adopt. The accounting aspect of the business is the most important part of a successful business. A potential business owner may have a great idea, but without the accounting infrastructure in place, a business will not be stable. I will discuss financial and accounting documents that may be necessary for the business. The world of elementary school textbook publishing is dominated by four major publishers. According to Dirk Smillie, who writes for Forbes magazine, the elementary and secondary textbook industry sells more than $4 billion. dollars each year. California alone spends more than $500 million a year on textbooks. This industry operates almost completely under the radar. I found this extremely surprising due to the considerable amounts of federal funding awarded to each state each year for the acquisition of