If Red Bull were able to create a naturally healthier product while still providing this level of energy. This would allow Red Bull to reach an even greater share of the market. Red Bull's social media is strong and the company is constantly posting across all social media channels. Their biggest weakness is user-generated content. The majority of their content is about their athletes, events, or other Red Bull ideas, but little of what is posted comes from customers who follow Red Bull and buy their products. Red Bull should encourage its customers to post videos, photos, etc. with #My Red Bull. This will show the lifestyle offered by Red Bull in the future, because normal people are part of Red Bull.