The same SWOT method can also be used for oneself when looking for a job or considering a career change (Bateman & Snell, 2013) . Since job searching can be difficult, however, a SWOT analysis can help a person determine what they are good at? What weaknesses must the person overcome to ensure greater success in the job market? Which companies offer the best opportunities? Is there a lot of competition in the particular field selected? (Bateman and Snell, 2013, p. 147). Therefore, SWOT analysis can be helpful for a person to determine which direction to take based on their own strengths and weaknesses. Additionally, the information collected may be used to facilitate job searches or dictate the best career choice for an individual.