It is recorded that the tobacco industry has contributed billions of rupees. Banning tobacco advertising, promotion and sponsorship, strengthening surveillance of retail stores, imposing high taxes on tobacco products and expanding smoke-free zones in the future will have different effects for some players in this area. There are at least three actors involved, namely tobacco companies, government and citizens. For tobacco companies, these policies will affect their sales. Tobacco companies argue that the tobacco industry plays an important role in the national economy. Therefore, if all public relations activities related to tobacco products were completely banned, the tobacco industry could be economically harmed by the bans, such as the possibility of bankruptcy if reduced. in their profits, which led to massive unemployment. Second, bans on tobacco advertising, promotion and sponsorship will ease the economic burden on the government. Compared to the economic losses or health costs due to tobacco consumption, these losses are far greater than the revenue the government received from tobacco excise, which reached only IDR 103.53 trillion in 2013 (Resource Organization). health research and development 2014). Finally, it will affect the behavior of citizens by discouraging them from purchasing smoke. Furthermore, the government's position appears reluctant or faced with a dilemma in adopting a strict policy such as imposing all tobacco advertising, promotion and sponsorship because the potential benefits that could be lost if a strict policy was implemented in