Considering the changing trends in the market segment, it becomes necessary for consumers to be informed about the new technological development of a product in order to gain their trust (Nambisan, 2010 ). Consumers would like to associate with companies that constantly keep them updated with modern advancements and improvements in their products. This technique is also important for creating a product class and name among consumers. Many companies rely on existing product names and the classiness of their brands among consumers (ReVelle, 2001). For example, people would like to show that they use products that are known worldwide and of high quality.