Strengths are the characteristics of the company or project that give it an advantage over others. Skechers is one of the fastest growing athletic shoe brands in the world. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay The strengths of Skechers are that it has a high growth rate. Skechers is a very competitive company on a professional level and enjoys a good image among consumers. Many consumers are familiar with Skechers because the company offers its products all over the world. Skechers is quickly establishing its presence from the domestic to international markets. The company's operations are more geographically diversified than other companies in the athletic footwear and athletic apparel industry, including Under Armor (UA), which has sales of just under $4 billion, compared to $3.1 billion. billion dollars for Skechers, 40.4% of which came from foreign markets in 2015. [1]Plus, the Skechers are priced right. Skechers is a strong and reliable brand. Each material used is of excellent quality and studied before use. Skechers offers lightweight shoes with high-quality materials. The quality of Skechers brings comfort to the customer when wearing it. Skechers shoes feature a flexible sole to keep toes and feet happy while walking. There are many good reviews from consumers stating that Skechers shoes were very comfortable, good quality and that they are happy with the price they paid for the products. Skechers has created several product lines catering to a variety of styles and have different sizes and types of shoes. Skechers produces and sells its shoes for men, women and children. Skechers not only produces sports shoes, but also produces hundreds of casual and trendy styles for men, women and children. Skechers even produces new shoe models every season. Buyers have unlimited choices to choose and purchase the shoes they want, which can increase consumers' purchasing power. Additionally, Skechers runs strong marketing campaigns. The company generally has sales, especially during festivals and at the end of the year. They also organized sponsored events such as badminton, running and basketball and at the same time these events helped them promote their shoes. They also sell their products through their official website. In addition, Skechers has an extensive network of global distributors that sell its products in more than 160 countries and territories, as well as more than 1,410 Skechers stores around the world. Weaknesses are those characteristics that place the company or project at a disadvantage compared to others. The Skechers company suffers from a limited presence in developing markets due to issues of pricing, imitation and patent protection. Skechers has many competitors such as Nike, Adidas and New Balance. For example, when comparing Nike and Skechers, consumers always think and consider that Nike is better than Skecher because of the price, because in their mindset, Nike is a famous and good brand in the running shoes industry. Indeed, the Nike company has used a very good marketing strategy to increase and promote its brand image by increasing consumer confidence. Regarding patent protection, Adidas sued Skechers for trademark infringement, then Nike sued Skechers for violating 8 patents, according to the Patent Business Journal on January 4, 2016. Additionally,Skechers' company suffers from social controversies. The company did not provide a better environment for the employee. Workers who deliver Skechers products, primarily shoes, clothing and luggage, from ports to warehouses and retail stores around the world have been mistreated by the company. Truck drivers and warehouse workers who deliver Skechers products were subjected to stressful, harsh and exploitative conditions. Workers will not be able to work efficiently. This is because workers make a lot of mistakes and the company's profits would suffer. Companies face higher costs to fix workers' mistakes. The company also did not share good news and prosperity with its workers, but paid them with low wages. Skechers' profits largely depend on shoe products while other products are not as strong as shoe products. Skechers also produces tops, bottoms, socks and bags, but the company does not produce more because shoes are its priority. Consumers do not have much choice in purchasing other products and are willing to purchase them from other competitors such as Nike and Adidas. Other products will take a long time to sell, and the quality of the products is not as good as before. Therefore, this incident will lead to a lack of consumer confidence in Skechers products. Opportunity is the environment that Skechers could exploit to its advantage. The opportunity for Skechers is the growing demand for this product. Skechers has its own loyal consumers just like other brands. Skechers products are intended for men, women and children. SKECHERS offers two distinct footwear categories: a lifestyle division that includes Skechers Memory Foam and the SKECHERS BOBS charity line, and Skechers Performance that includes Skechers GOrun and Skechers GOwalk shoes. The company sells its shoes in department, specialty and independent stores, as well as more than 1,100 Skechers-owned retail stores and online at skechers.com. [2] These can meet the demand for shoes of all ages. To convince consumers, Skechers has its own celebrity-endorsed products. Famous products approved for Skechers collections include world-famous drummer Ringo Starr, multi-platinum recording artists Demi Lovato and Meghan Trainor, model and actress Kelly Brook, television personality Brooke Burke-Charvet, legendary quarterbacks Mariano Rivera and boxing great Sugar Ray Leonard. . Additionally, elite marathon champion and Boston Marathon winner Meb Keflezighi, elite runner Kara Goucher and professional golfer Matt Kuchar represent Skechers' Performance division. These show that the Skechers are also of good quality and are also suitable for sports. These celebrities can encourage consumers to buy them. SKECHERS' success stems from its employees, its high quality and diverse product offering, its diversified domestic and international distribution channels and its focus on multi-channel marketing. This may increase their demand. Skechers is exposed to external business risks. This may relate to risks present in the wider business environment. In economics, whether it's a boom or bust, how the economy is doing impacts your business. While you may not have control over the economy as a whole, understanding its drivers can help you manage threats and maximize opportunities. The risks can be.