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Essay / Checkers Business Plan - 2308
Checkers Business PlanOrganization and MissionCheckers®/Rally's® is the nation's largest double-serve drive-thru restaurant chain. With two drive-thru lanes and one walk-up window at our more than 800 locations, we are ideally positioned for today's on-the-go customers. Known for its flavorful, hand-seasoned burgers, thick-cut shakes and famous fries, Checkers/Rally's offers fresh, delicious food with the robust flavors you crave - making our brand slogan "Little Place." BIG TASTESM”, undeniable. Our mission is to serve superior quality meals at a great value with Guest-Obsessed© hospitality, speed and precision in our dual drive-thru lanes, and to foster a culture where employees are well trained and trained. rewarded and franchisees are supported in their efforts to improve the brand. Key Checkers personnel and a resume of each member are included. Management Summary Checkers is owned and split equally three ways between Michael Anthony, Kory Gedin and Meredith Guarco. All three owners hold prestigious MBAs from Wagner College. Anthony, Gedin and Guarco will supervise the restaurant managers and the accountant. Checkers Restaurant will be overseen by two full-time restaurant managers as the building and kitchen are small and we will only have 3-4 workers on board at a time. Checkers is known for having a positive, “team effort” work environment and we will pride ourselves on maintaining a positive work environment as well as creating a positive relationship with our customers. OperationsAll cooking and baking for fast food will be done in the kitchen. ease. This facility will be equipped with computerized fryers, commercial freezers and refrigerators, prep tables, ranges, ovens and other related equipment. An employee and a chef will be in charge of the kitchen.*Please check store opening hoursSpecialties:Double grilled fondues are back! Watch CommercialCheckers/Rally's brings back our Toasted Double Melts, but this time we're warming up the winter by adding a little spicy pepperjack. For a limited time, stop by Checkers or Rally's to try our Toasted Double Melts with your choice or Spicy Pepperjack American Cheese. This hot, grilled burger comes with two juicy, hand-seasoned beef patties topped with seasoned grilled onions, creamy cheddar cheese sauce, mayonnaise and your choice of American or pepperjack cheese, all served on sourdough bread fresh grilled. For extra flavor, order your Grilled Double Melt with Bacon. Also try our Homestyle Chicken Melt Sandwich…only at Checkers and Rally's.Grocery: Checkers/Rally's Official Licensed NASCAR BurgersOur flavorful burgers and the power of NASCAR have come together to give racing fans across the country a new way to enjoy Checkers / Rallies.