As a business owner, it is important to decide whether you are providing service or hospitality. Service is just the delivery of a product while hospitality focuses on dialogue while providing the service and engaging the customer. In doing so, also decide what your main goal is. In this case, Danny wanted to succeed simply by receiving genuine hospitality. From this point on, you can work on the things that help you achieve your goal. As mentioned before, hospitality was the main objective. We go even further by inventing “enlightened hospitality”. Not only were customers valued, but the focus was also on the community, suppliers and investors. Making changes to your workplace can be difficult, but the success that comes with it is far greater.