Experian Case Analysis1. Summary: Experian is a credit reference agency that allows lenders such as banks and credit card companies to share information about their customers' credit accounts. The lender can then use the information to assess and decide on an individual's creditworthiness. The case of Experian is typical of a support marketing strategy. While there is no mention of an imminent competitor, the company has branched out into a service that leverages the Internet and its tech-savvy advocates – CreditExpert.2. Business/Product Audit: Experian operates in over 60 countries with over 20 years of experience providing financial, statistical and marketing information to businesses and consumers. Experian's core business is establishing partnerships with other companies. Experian holds details on consumers' credit histories. It provides this information to approved organizations that need to know it. These include banks and credit card issuers. Most of its clients are other businesses. They pay a fee each time they search Experian's records. Consumers can request to see their own credit report. It costs £2. Experian has developed a new product for consumers. It's called CreditExpert. CreditExpert is a new product. The new product allows consumers to check their credit reports online. This helps verify that they have not been victims of identity theft. This is a serious problem. This means that a thief has “stolen” a person’s identity. They can then apply for credit in that person’s name. CreditExpert sends a text message or email whenever there is a significant change in a person's credit report. This lets people know if a crime is taking place. They can then get instant help from Experian's Victims of Fraud team. Experian's target segment for CreditExpert was Internet users wanting to manage their credit themselves. With said target market, Experian has the following marketing mix: * product. CreditExpert provides up-to-date credit reports online. It alerts customers of changes to their price information*. The price has been set at £5.99. First there is a 30-day free trial.* instead. This means how the service is provided. The growth of e-commerce means that it is delivered over the net. This is a new promotion* distribution channel. Experian used its notoriety to help promote the product. He also relied on the dangers of identity fraud.3. Environmental analysisIn the UK, it is legal for an individual to view their information held by an ARC..