It then shows a well-dressed man considered smooth, while the well-dressed woman is considered show-off. The commercial ends by saying "Don't let the label hold you back" and saying, "Be strong and shine." This ad was primarily aimed at Pantene, a brand of hair care products aimed at women in the Philippines. What was striking about this ad was that not only did it show gender inequality, but it was also very relatable. The advertisements show the difficulties and negative labels that society places on women who attempt to be powerful or be in a “man’s” position. It is striking how, by doing the exact same things, a man and a woman are labeled very differently. If a man does something, the labels are always positive and the man seems very confident in what he is doing. Whereas when the woman does the exact same things, she is looked down upon by society, and in some parts of the advertisement, we see that the woman is affected by these things.