Database Applications in Business IntelligenceTable of ContentsIntroduction……………………………………………………………………… ………3Motivation… ………………………………………………………………………………..3Research methods………………………… ……………… …………………………………3Why is business intelligence so important? ……………………………………………….4Two main functions of Business Intelligence………………………………………………5Popular BI tools……… … …………………………………………………………………..5What is QlikView……………………………………… …………… ……………………….6Important features of QlikView…………………………………………………………….6How is QlikView used in professional organizations?.... ......................................... ........................ ......7Visualizing data using QlikView…………………………… …………………………8Conclusion………………………… …………..…………………………………………….20References………… …………………………….……………………… …….……………21IntroductionBusiness Intelligence is a process for increasing the competitive advantage or performance of a company or an organization through the intelligent use of available data in decision-making. This is a key element of business performance management. It is a broad category of software applications and technologies for collecting, storing, analyzing and providing access to data to help managers and staff make better business decisions. BI can include decision support systems, querying and reporting, online analytical processing (OLAP), statistical analysis, forecasting and data mining. MotivationBusiness Intelligence is one of the most popular systems that business organizations need today. Recent studies on BI have shown that it can help increase company sales by at least 30%. The reason that inspired us to research on the applications of databases in business intelligence is to gain more knowledge about its functionalities, characteristics and advantages both...... middle of article.. ....ence Definition and solutions." CIO. Np, nd Web. April 9, 2014. .• "Business Intelligence Functions". .Web. April 11, 2014. .• "Oracle Business Intelligence (BI).." Tools and technology , nd Web, April 11, 2014. • “What is Business Intelligence e Web April 11”... 2014. .