However, due to her new life with her boyfriend, she has had to change her consumer behavior, for example now her priorities are groceries rather than clothes, and she also buys some products now that she never bought before. According to Roy Morgan's value segments, it belongs to the Young Optimism segment, which is related to optimistic people who seek to improve their life prospects to find a respected place in society. (Roy Morgan, 2015). And, at the same time, she is thinking about how to improve her future with her boyfriend and how she can enjoy her young life, that's why she is planning their vacation.2. THE CONSUMER DECISION PROCESSThis is a process that every person carries out before a purchase. Because making the decision to purchase a good or service is a cognitive process consisting of selecting a course of action among multiple alternatives. To understand consumer behavior, it is necessary to go deeper into the minds of buyers. The consumer decision process is a useful tool for persuading buyers (Rose, 2012). The stages of the consumer decision process are presented below