Nike+Ipod Product: Innovation between music and sports Nowadays in the world there are many new events on health issues and people are now focusing more on their own health. People started exercising more to stay healthy. It's about being ready to face whatever happens in your life every day. On the other hand, technology evolves very quickly. This makes people stick to technology. The technology itself grabs people's attention and makes them care less about exercising. For example, a computer, a tablet or a smartphone are now becoming the other element of human needs for daily living. There are two companies that lead the world in different fields of business, Nike and Apple. Nike owns more than 80% of the US basketball market, estimated at $2.6 billion, and its share is also increasing every year, compared to its main competitor such as Adidas, whose market share is still d 'around 14% (Toh, 2012). between sport and music? What's interesting is that we can see some correlation between these two areas, sports and music. The picture we usually see is that people listen to music while they exercise, especially while running. What would you think if there was a product that could combine these two elements in different areas, between technology and sportswear? If there is any innovative technology that people can use with exercise activities to make it more comfortable while also being able to motivate users to exercise through music with cool features of the gadget. Nike and Apple have succeeded. But how do they choose the right partner to succeed in the partnership...... middle of paper ...... of the imagination that must combine these two experts from each field to make the innovative product a reality. I also learned that even these companies are such big companies worldwide and don't really seem to conflict with each other, but the problem of alliances can arise anywhere in the business process, as the conflict between their design team. In order to strengthen the company's performance in a specific task, the company sometimes needs the help of the other company to complete the operation. Wedding rings have their own life cycle and will not last forever. For this reason, the company considering whether or not to enter into an alliance may need to be careful and think more about the framework, plan and financial distribution before entering into an alliance, because one day our partner may become our competitor at any time..