IntroductionAlmost everyone grows up in a world flooded with many mass media e.g. advertising, television, music, movies, billboards, newspapers, magazines and the Internet (Latif & Abideen, 2011). Among all marketing weapons, advertising is the most powerful, as it leaves a lasting impact on the viewer's mind, with much wider exposure (Katke, 2007). Its forms and roles are both contested and admired. Few people see advertising as both the mirror and creator of culture. Even as advertising brings new sounds and symbols that shape our future, its words and images reflect both the present and the past. Others even claim that advertising is a purely economic activity, which has only one objective: to sell. Various advertisers and agencies believe that advertising creates “magic in the marketplace” (Russell & Lane, 1996). AdvertisingAdvertising in its simplest form means “public announcement”. Advertising, as described by the American Marketing Association of Chicago, is essentially "any paid form of non-personal presentation of ideas, goods and services by an identified sponsor." This definition alone explains that advertising is above all a form of persuasive communication with the public. Furthermore, it is clear from the definition that advertising is fundamentally one-sided information where information flows from the advertiser (sender) to the audience (recipient). So, in this context, it would not be wrong to say that advertising imposes itself on the public, leaving only a minimal margin for response from the final recipient. Advertising is not a panacea capable of restoring a mediocre product or rejuvenating a declining market. Rather, it is a tool that helps sell new ideas, products and services middle of paper ......populi, " says James Twitchell, professor of advertising and observer of sales culture. The evolution of marketing of products through social awareness campaigns has evolved into a more rigid and direct style and tactics that require the product's customers to get involved by thinking about it. There are a myriad of issues in society that attract more customers, such as domestic violence, abortion, terrorism, drug addiction, global warming and other environmental issues, teenage pregnancy, education and even health issues. Advertisers' strategy is apparently to appeal. attracting customers' attention to specific products by integrating these issues into advertisements Social awareness has increased over the years where this strategy has been developed by various product advertisers across the world...