The IOC placing increasing value on corporate sponsorship, profitability and brand management naturally opposes the true purpose of Olympism: a platform for reform social. These competing interpretations of Olympism today have created a tension between the original ideal and its practical realization by the IOC (Girginov 2). The need for commercial funding to support the Games should not override the foundation on which the Olympic ideal rests, that of Olympism (Papanikolaou 4). It seems that the function of social reform defined in the Olympic Charter has taken a back seat within the IOC.