Throughout history, leaders have used public relations as propaganda to influence the masses. Leaders use propaganda to spread their vision and mission throughout the world in which they live. Leaders use many different methods. Some methods are new and others are old, proven methods that have been used by great leaders of the past. These leaders use strategic, propaganda, management by objectives or MBO types of planning and management, as well as SWOT or strengths, weaknesses, opportunities and threats analysis to achieve their goals. There are many types of leaders who use these goals. There are leaders running for public office, or business leaders campaigning for a better job. These processes can be used on a large scale among citizens of the United States during a presidential election or they can be used in a business to sell more products or give the leader a more important position. Our text is about Edward L. Bernays using strategic planning to sell more Ivory soap by holding a contest....