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  • Essay / Chanel and L'Oréal Competition - 1451

    Chanel's second direct competitor is L'Oréal, the world's largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L'Oréal does not make perfume, it owns the Lancôme brand which produces Tresor, a perfume that rivals Chanel. In the table below, it lists the American women's fragrance brand's share by value from Tablebase data from 2002. The chart shows how Lancôme Trésor, Estée Lauder and Chanel perfumes compare to each other. Manufacturer's brand % 1996 % 1997Estée Lauder Pleasures 5.8 5.9Estée Lauder Tommy Girl n/a 5.7Estée Lauder Belle 5.1 5.2Unilever Eternity 3.6 3.5Lancôme Trésor 2.