IntroductionIn an academic environment, it is an excellent setting for many individuals to come together and form new groups, whether for social or task-oriented purposes . This provides individuals with a great opportunity to develop and grow over time with others, while navigating the challenges of post-secondary education. This article will focus on a group called "The Lifesavers" and examine the behavior of the members of each group and how they develop throughout Dr. Peter K. Papadogiannis' Psych 3340 course. The group started with 5 members and has grown into a very diverse group as each member of the group is different in terms of age, gender, ethnicity and major at York University. Member A is 26 years old/South Korean/psychology major, Member B is 25 years old/Scottish-English/psychology, Member C is 21 years old/Italian/criminology, Member D is 20 years old/Chinese-Vietnamese/ psychology, and information about the last member (E) was unknown since only the name and contact details were given.Norm DevelopmentThe group "The Lifesavers" is quite unique in terms of formation and structure. The standards were already being developed on the first day of class when all members were united by a list that constructed our group by the first letter of our last names. When asked about their personal information and contact details, members of each group were hesitant, gave little information about themselves, and only shared their email address to contact other group members . One of the few norms developed by group members was to come together for group work/discussion at the end of each class and share responsibility for completing the group task on time. Many of these norms that emerge from the group have been developed as well...... middle of article...... process and behavior of individuals who participate in these virtual communities and the model consists of; information system, social influence, use and gratifications. Chung explains that many individuals will join these virtual communities and continue to use them because of their social influence which is broken down into 3 parts: conformity (subjective norms), internalization (group norms) and identification (social identity ) (Chung and Lee, 2009). The results of the study showed that group members continue to use ---------------------------------- - ------------------------------------------------- ---The study is relevant to lifeguards because of the way the group typically interacts with each other. Once a group task has been assigned, all group members typically chat for 5 minutes and then go home, where all interactions take place, on social media..