While traditional market research such as secondary research, surveys, focus groups and interviews, trial testing Observation or experimentation focuses on questioning consumers to find out their opinions and behaviors (J Anderson, 2012); Semiotic analysis chooses different research approaches to closely study culture to reveal key cultural triggers of particular customer responses (D Chandler, 2013). For example: Traditional market research would ask consumers what they think about a particular product, what they like, why they don't like it, and what they would like to improve about that product. Such a method can provide very interesting and direct customer insights that businesses would like to see. On the other hand, using semiotic analysis on the same product would reveal the cultural significance of that product: how it plays a role in people's lives and how it has been embalmed into the culture of a nation. Ultimately, even though people have different perspectives and opinions on a particular product, there is still an underlying rule that people generally accept about it. A significant example would be black tea, important in British culture, as it dates back to the history of tea drinking in the UK currently represents 70 percentile of the UK tea market (R REILLY, 2013) . A full semiotic analysis would reveal important values ​​of black tea that the British would not see changing and what aspects of tea could be altered. Using semiotic analysis, brands can invent culture rather than passively respond to it through traditional research methods. According to Thomas O'guin, There are 2 types of brands: product leaders or followers (2013). Leading product brands are innovators in their field and establish a middle of paper ......, surveys, focus groups and interviews, observational or experimental trials, and they carry out innovations that creep into society. boundaries they have previously defined and they create brand culture rather than passively responding to it (C Pinson, 2008). One of the important aspects of semiotic analysis does not need to be expensive: marketers are encouraged to use a few hours of semiotic thinking to inspire themselves and push the boundaries of imagination, helping marketers marketing to develop a strategic vision of culture and their commercial brands (R McKeown, 2005). Even in modern society, marketers are advised to take the time and think semantically about their brands, which can greatly help in finding answers to questions facing the company's brand, which requires some time and resources with traditional research methods..