It's Saturday morning. You just opened your eyes and the first thing you see is your alarm clock staring back at you. It’s 10:50 a.m. A series of profanities, three stubbed toes and a jacket stuck in the door later, you're in your car. The clock reads 10:55 a.m. It's almost like the universe is working against you when you're stopped by all the lights on the quarter-mile drive from your house. You're almost there. These golden arches shine brightly and a smile lights up your face. You pull into the drive-thru, roll down your window and say, "Can I have a meal of Sausage McMuffins please?" A voice comes from the speaker. “I’m sorry, we stopped serving breakfast.” It's 11:05 a.m. Everyone experienced the horror. Everyone knows the pain of having to go without the oh-so-delicious-in-my-belly breakfast that is McDonald's breakfast. For years, McDonald's breakfast hours have been the law. They are carved in stone. There are no exceptions. Never. 10:30 a.m. on weekdays and 11 a.m. on weekends. But who said it was breakfast time? What if I want to have breakfast at 11:15 or 11:40? Or dare I say 11:55? Merriam-Webster defines breakfast as “the first meal of the day, especially when eaten in the morning.” Morning is generally accepted to be any time between dawn and noon. Noon. Like at 12 p.m. Not at 11 a.m. And definitely not at 10:30 a.m. Who is McDonald's to tell me when to have breakfast? Who are they to tell me what time lunch is? Breakfast and lunch are at any time you want. They tried to make up for their shortcomings by offering a late night menu. From midnight to 4:30 a.m., McDonald's offers breakfast and lunch menu items. But why? Certainly, the people who want a McGriddles at 2 a.m. are vastly outnumbered by those who want one at 11 a.m. :...... middle of paper ...... from the great Sweet Brown , "Ain't no one I have time for that." Why does McDonald's insist on remaining in the dark ages of the breakfast world? Why do they continue to deprive us of delicious French toast and sausages at all hours of the day? I don't know. Recently, rumors have been circulating that McDonald's has changed its ways. "Well, we're just getting started," he said. "take a look at it," said John Stratton, national operations manager at McDonald's. Just like they were a few years ago. And just like they will be in ten years. Until then, I think I'll have a waffle taco, but only before 11 a.m., of course. org/wiki/McDonald's#cite_note-7 http://www.fool.com/investing/general/2014/03/09 /mcdonalds-secret-plan-to-serve-breakfast-all-day.aspx