Hats sold more than regular hats in the first half of 2005. Deanna then decided she wanted to do more to help with breast cancer, she started a foundation . Deanna established the Deanna Favre HOPE Foundation which supports breast cancer education, female breast imaging, and diagnostic services for all women, including those who are medically underserved. The organization focused on underinsured and uninsured women. Deanna knew how expensive cancer was and that women with little or no insurance couldn't afford treatment. A shot could sometimes cost more than five thousand dollars! The foundation had raised approximately $500,000 as of October 2007 (Deanna Favre). Brett and Deanna are now very fortunate financially, but they still have vivid memories of the days when they had to struggle to make ends meet. Deanna created the HOPE Foundation for the underinsured and uninsured because most organizations only raise money to donate to breast cancer research. Deanna knew it would be more helpful to focus specifically on helping women who are struggling to pay their medical bills. The foundation also provides women with money to support their families throughout the process. Deanna knows that if she had been diagnosed with breast cancer as a single mother, she would never have been able to afford good medical care (Favre, Deanna Letter).