Managed has always aimed to identify emerging markets to develop its investors. Domestically, the product was grown in other states in the United States, such as New York and Illinois. Internationally, approximately less than ten years after its establishment, a branch was established in London to expand the market on the European continent and the company's growth is currently more abundant than in the United States. Inspired by growth in Europe, management also identified growing markets in Africa, starting with South Africa in 1994. Additionally, while announcing plans to expand the market in Africa earlier this year, the general manager of McDonald's sought to establish a franchise department in Kenya as it is an emerging market with few fast food restaurants. Therefore, critical observation of emerging markets and management being flexible in taking risks to invest in these markets equates to the growth experienced by the company (Wainainah,