Bill GatesSay no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"?Get the original essay In early 2016, American software company Microsoft launched an advertisement called "Make What's Next." "The advert shows girls being asked if they can name any inventors. Although each child was able to answer this question with at least one or more inventors, it was pointed out that every inventor listed was a man. When asked them if they knew a female inventor, no female name came to mind The ad then shows the names of many women who have been responsible for some of the greatest advances in our society. children suddenly realized that they didn't know that many female inventors and one child said in the ad that "you never hear a girl in conversation" when it comes to inventors being talked about. of this ad was to launch a campaign to recognize the many overlooked female inventors and remind the world that there are many more people to thank than our most famous inventors such as Albert Einstein and Thomas Edison This ad wants you. showing that anyone can invent the next big idea, that anyone can change the world, and that, most importantly, an individual's intelligence is not limited to gender. This advert has significant potential to raise awareness of women's rights and the stereotype that women are not as capable of performing and reaching the same level of work as men. For many years, women were considered inferior to men. The workload and salaries given to women would be less solely because of their gender, believing that their brains and physical strength did not contribute as much to that of a man. According to the United States Census Bureau, as of 2018, "Today, on average, a woman earns 80.5 cents for every dollar a man earns, and the median annual income for a woman is $10,086 less than that of men. “The idea that women are not as important as men, or that their lower salaries are justifiable because of their gender, is an ignorant and discriminatory view. This is what advertising seems to want to put an end to. While it may not be as common as it once was, there are still women who are treated as less than equal and many reports highlight just how serious this situation is. This advert will remind many that there are many great female minds that we have to thank for the luxuries and opportunities we have today and who deserve the same benefits as anyone else. This advertisement mainly targets young women and women in general; However, advertising can even reach each individual more in that we should all know who our inventors are and that we can all have the intelligence to do something great, and that no one should discriminate based on appearance or gender. This advert is very motivating as it shows all the great inventions of women and how there is no limit to what anyone can do. It's the perfect reminder to never get discouraged from striving for greatness, no matter how hard you are told it will be because of who you are. Personally, short-term advertising doesn't seem to have a clear brand focus. Its main message is to let women know that they can make a difference in the world, regardless of.