Table of ContentsApplied TheoryStrengthsWeaknessesOpportunitiesThreatsApplied TheoryThe key elements of Netflix's strategy today are to produce their own content to reduce content costs, increase the number of high-quality television series, enter into agreements with Comcast and other ISPs to develop elevated content. high-speed Internet service to its consumers and say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayNetflix is ​​a real threat to cable TV as it offers original content and has access to an alternative means of distribution, namely the Internet, which will allow customers to stream the shows they want and pay a fair monthly fee instead of paying for a bunch of TV shows you don't watch. They all offer alternative products and services by allowing customers to access films. Netflix's strengths lie in the algorithms that help customers find movies and TV shows, in brand recognition, and in the growing number of production studios that provide it with original content. HighlightsStreaming capability: This allows you to watch whatever you want at any time and this can be accessed on many different electronic devices. User Experience – DVDs are delivered to your home which is convenient and customers can almost have a movie to watch along with the streaming capabilities, it all adds up to a great overall experience. Affordable Prices – a moderate monthly fee is charged while it allows you to watch any movie of your choice via streaming or DVD. It's also cheaper than cable while giving you a wider selection. Weaknesses Content distribution terms: They're not private, meaning Netflix's competitors have access to the same movies and TV shows, making it easier the task of competition.Price power - Production studios can always make serious demands that delay the availability times of different films and for how long. Still regarding pricing power - it must adhere to the rates and times set by the US Postal Services as well as the rates set by streaming providers. OpportunitiesDistribution - more pricing power goes to Netflix as its value increases as more subscribers come overseas, thus giving Netflix more value as a distributor. International expansion has allowed it to reach almost all major international markets except China. Threats Other Streaming Deals – Anyone with a large amount of money can license the content and provide this service, with YouTube being a serious threat to Netflix. Content Producers Go Elsewhere – Producers move where there are favorable deals for their content and they end up handing their content over to Netflix competition. It's difficult for Netflix to have the same content as the competition, leading customers to favor the competition over Netflix. Increase in Subscription Rates – Due to higher demand, Netflix had to increase its subscription rates, which did not sit well with previous Netflix users, resulting in stock prices falling. Awareness of Need – At this stage, the customer recognizes their need or desire for a product or service. That's why Netflix makes sure every movie has at least one trailer. Not only does he release the trailer, but it comes with it..