1. IntroductionThe Walt Disney Company is a multinational media company founded in Los Angeles, California on October 16, 1923 by Walt Disney and Roy. Oh Disney. It was first established as the Disney Brother Cartoon Studio before changing its name to Walt Disney Studio in January 1926. The Walt Disney Company was created in hopes of becoming the leader in American animation before expanding into live-action film production, television and theme parks. Since then, the Walt Disney Company has continued to grow and in 2013 became the world's largest media conglomerate by revenue.[1] Mickey Mouse becomes the icon of the Walt Disney Company. Today, the Walt Disney Company is headquartered at the Walt Disney Studio in Burbank, California, and Bob Iger serves as its chairman and CEO2. Mission Statement As stated on the website, The Walt Disney Company's mission is to be one of the world's leading producers and providers of entertainment and information. Use our portfolio of brands to differentiate our content, services and consumer products. We seek to develop the most creative, innovative and profitable artists....