All over the world, the word “ok” means the same thing. The next most common term in the world is Coca-Cola. Coca-Cola is a globally significant company. Coca-Cola seems to be the drink of choice in the United States. This research paper will involve knowing the history of the company and industry facts that help understand how the company grew from local to global level. Every business has a target market and a certain market of buyers who purchase its product. As a multinational corporation, a business may face many challenges. For example, the risks, opportunities and threats in this environment. There are cultures with different languages, which can be an obstacle to an operation. Coca-Cola has different operational strategies and procedures. Before becoming the world's largest soft drink company, Coca-Cola began as a product for the treatment of mental and physical disorders. Coca-Cola Company markets four of the world's five largest soft drink brands, including Diet Coke, Fanta, Coca-Cola and Sprite. (Coca-Cola Corporation, nd)Coca-Cola is a well-known manufacturer throughout the world. Coca-Cola has an interesting story about how it was invented. The Coca-Cola timeline began in 1886, created by a pharmacist named John S. Pemberton. Doctor Pemberton had failed in many areas when it came to pharmacy, he was tired of inventing drugs and medicines, but it didn't work for him. The first place the drink was sold was at Jacob's Drug Store in May 1886. (Bellis, n.d.) During the first year after producing the product, Pemberton lost, earning approximately $50.00 and his expenses exceeding 70 $.00. A year later, John Pemberton sold the Coca Cola formula to A...... middle of paper ...... recipe to avoid being taken over by competition, foreign direct investment protects Coca- Cola of that. (CHEPTEGEI, 2012)In conclusion, the Coca-Cola company aims for the best and has a major concern for its customers. While Coca-Cola faces obstacles from different protesters over its product, it still manages to hold on to one of the most well-known soft drinks around the world. Cola-Cola took the initiative to understand different cultures, religions and languages ​​in order to become a multinational company. Coca-Cola has attempted many foreign market entry strategies in order to increase its customer base and revenue. Some of the entry strategies are foreign direct investment, joint ventures, franchising and exporting. Although all of these approaches faced numerous obstacles, the administration managed to overcome the challenges. (CHEPTEGEI, 2012)