Table of ContentsMarketing Strategy for Apple IncorporationMarketing mixProductPricePlacePromotionRecommendationsMarketing Strategy for Apple Incorporation In its marketing plan, Apple Incorporation used the STDP strategy (Payne 2017). STDP is a strategy that uses segmentation, targeting, differentiation and positioning. Using this model, the company has identified niches with specific needs to which it markets its products. In selecting its market segments, the company considered the demographics of income (average salaries), education (those with skills and passion for using computers), household/ business and the type of resident or profession. The marketing of the 13-inch MacBook Pro targets people with skills and a passion for using computing, and with purchasing power. The 13-inch MacBook Pro targets the market in and outside the United States, which is accessible through their distributors. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get Original Essay Different customers of MacBook Pro 13 inch have multiple choices and preferences. An office manager will buy the laptop for cloud computing; one student will buy the same machine for the project and take notes, while other customers will buy it for other uses. All these needs are met by the 13-inch MacBook Pro's multiple feature integration, making it favorable for various applications. The marketing mix facilitated the positioning of this product on the market. Marketing Mix Apple product marketing – 13-inch MacBook Pro is a combination of various elements that include price, product, place and promotion. ProductThe design of the 13-inch MacBook Pro features a unique Touch ID sensor that brings this device to market. This product is Apple branded and therefore benefits from the customer relationship established by the Apple company over the years. Apple is the leading company in the production of technological devices that occupies the largest market segment in the world. The fact that the 13-inch MacBook Pro is a product incorporated by Apple is an element that has made it possible to market the product in international markets. The enhanced services provided by Apple Support is also a marketing strategy used to improve customer satisfaction (Payne 2017). Price The price of the 13-inch MacBook Pro varies by location and currency. A customer purchasing a 13-inch MacBook Pro can get the device for around $1,499 to $1,899, depending on certain factors. This price is attractive considering the sophistication of the MacBook Pro. The amount has been used as an attractive element to attract its customers because it is relatively affordable. Some retailers are also selling the 13-inch MacBook Pro at discounted prices, attracting more and more new customers. Apple has an active distribution channel in place that ensures the 13-inch MacBook Pro is available to their customers. The 13-inch MacBook Pro is available for sale in electronics stores worldwide. Other retailers such as Amazon and Best Buy offer online services where the customer purchases the device online. The market availability aspect has put the 13-inch MacBook Pro in a better position for high sales (Payne 2017). Promotion Over time, advertising of the 13-inch MacBook Pro was released in the media. The incorporation of Apple through its marketing team also advertised the product on the Internet, thus expanding its marketing scale of.