Tannen uses images in her description of examples, she talks about situations in which you would also argue, which then places a mental image in your mind. “‘Road rage’ shows how dangerous the culture of argument—and especially today’s technologically enhanced aggression—can be” (Tannen 406). Tannen supports these examples with evidence found by experts, Tannen also had Elizabeth Loftus, a well-known linguistics professor, and Deborah Lipstadt both contribute to Tannen's article, making it more credible and understandable. “This partly explains the bizarre phenomenon of Holocaust deniers, as Deborah Lipstadt, a professor at Emory University, shows. were able to gain television airtime and campus media coverage by posing as “the other side” in a debate” (Tannen 405). Credibility gives Tannen the ability to persuade the audience, because the more credible something is, the more likely it is that someone will do it. believe it. Each tool Tannen used worked in its own way to effectively inform and persuade the