Why? What could an effective communications strategy look like? While it is important to communicate with support staff about major decisions in an organization, it should only cover issues that may affect them. Although support staff contribute to the success of an organization, they cannot be involved in all decision-making processes. Strong leadership requires that support staff understand where the business is going; therefore, effective leaders must use specific communication strategies to address support staff regarding company goals. An effective communications strategy should be multi-directional, in which support staff and company management communicate freely about business issues. The communication strategy used must be carefully planned before implementation. Unfortunately, many business leaders focus only on delivery and not the planning process. To develop an effective communications strategy, management must analyze each support staff member, their impacts on the business to determine measurable communications objectives, and then develop a clear, consistent message that is delivered through an appropriate communications channel. Before transmitting the message, its effectiveness must be measured and adjustments made if necessary. As a leader it is important to listen to your support staff, sometimes they can provide valuable input essential to an effective communication process (Dhar,