1 Company Profile1.1 Company Name:The name of this company is Harry's Home Handy man. This name reflects the company's primary function of providing top-notch handyman services to the Maitland-Newcastle area. This company is designed to allow many busy people to repair simple household defects and breakages without having to call a specific contractor who would charge higher rates. 1.2 Company Logo The logo features the company name “Harry's Home Handyman”. Additionally, it features a man wielding various tools. This is visually appealing to communicate and grab the audience's attention, as well as to give a brief overview of what the business entails. 1.3 Main Function The main function of Harry's Home Handyman is to provide the customer with a complete handyman service. These handyman services include: Plumbing Electrical Fences Windows Decks/Patios Painting Weather Resistant Flooring Basic Carpentry 1.4 Business Location Harry's Home Handyman Service is a home run business, it is located at 43 Regent Street East Maitland. From this location, Harry enjoys a prime location with the ease of traveling and servicing the Maitland and Newcastle areas.1.5 Legal StructureThe legal structure is that of a 'Sole Trader'. The main advantage of this structure is that it allows the owner flexibility in many aspects of the business and complete control over decision-making and direction of the business. Other structures, such as a partnership or a business where other people are involved in the business, have positive aspects such as sickness cover, but in this case these are outweighed by flexibility and the strong sense of control and being..... . middle of paper...... clubs, religious organizations and other social and sporting associations will achieve this. These organizations will be targeted by advertisements because once Harry's Home Handyman has satisfied several different customers within an organization; there is an increased likelihood that members of the organization will talk among themselves, sharing their good experience with Harry's Home Handyman with their colleagues. This is a likely scenario because in this industry it is very common for friends and neighbors to ask friends for trusted service providers. . When a person doesn't know a specific service provider, they will often act on the recommendation of a friend who has had a positive experience with them. These social, religious or sporting organizations tend to be quite social and often share their trials and tribulations regarding service providers..