The term “communication” comes from the Latin word “communicare”, which means to influence, share or make common (Peter 1999). To communicate (1988) is to produce messages and connect people together. Communication plays an important role in our daily lives because it allows people to share and exchange knowledge and can improve the personality of the individual (Prabha 2013). Good communication skills also benefit businesses. According to Carey (1988), a cultural approach asserts that communication is not just about transferring content to people, but is more likely to share symbols with others. In addition, the approach shapes the image of the real world and tends to study the significance of the meaning of individual and collective activities. As a result, the process of communication takes on social and cultural importance. The essay will explain the meanings and concepts of communication through Carey's notion of communication. Additionally, it will analyze the importance of the communication process by presenting a related case study and using different approaches. For example, the “ritual model” and the “transmission model” of communication emphasize different aspects of communication that explain communication as a “symbolic process”. According to McLuhan, fish live in water but they do not recognize it despite the water. creates an atmosphere for them. Likewise, it is difficult for people to recognize the existence of communication, but it creates the atmosphere and supports necessary for human existence. Communication refers to having a conversation, giving instructions and imparting knowledge, etc. It's a simple thing in our life and we always ignore the elements that we experience. Symbolic communications are demonstrated by the clothes we wear and the house we live...... middle of paper ......nication in order to provide a deeper understanding of the cultural approach to communication. Carey mentioned McLuhan's statement about the "unconscious fish in water" which explains the reason for communication as a symbolic process and how reality is created. The process of communication plays an important social and cultural role, it helps humans connect with each other and exchange information with others. Furthermore, the case study on ways of greeting and welcoming people from different countries demonstrated the importance of the communication process in human daily life. Communication is therefore important for each individual because it produces, maintains, repairs and transforms reality. People should all become aware of this symbolic process and learn to use it more effectively in order to benefit human life and shape advanced culture..