Marketing Plan Foundation: FedExMany people know that Federal Express (FedEx) is a global courier and package delivery company. According to information on their site, “FedEx Corporation provides customers and businesses around the world with a broad portfolio of transportation, e-commerce and business services. » (About FedEx, 2012) This indicates that they provide a much wider range of services than just delivering packages. FedEx has become a global provider of many different forms of transportation and business services. Brand Name Due to its many partnerships and product lines, FedEx has created “signature elements” in addition to its basic brand name. They keep the FedEx part of the brand name the same size and font, except for the color of the "Ex" part. The “signature element” is placed below and in a smaller font (see Figure 1). Product Range With the growth of online shopping mainly involving Amazon and eBay, these companies need supports to provide the product. One such carrier is FedEx and provides a range of products for all package handling. Often with online shopping the product is too far away for the customer to pick up, which is where FedEx Express comes in. FedEx Express was the original brand and included a package handling system from the companies aerial. While this lasted for a while, owner Fred Smith decided to shake things up a bit. While shipping service leader UPS had already had the idea, Fred expanded his airline and used trucks to deliver packages to the ground with rapid recovery. With expansion already extensive in the United States, FedEx has gone international, the plan is to add 88 branches nationwide in Brazil and claims to have a network of 2,400 vehicles......mid paper ......e. The express parcel and freight market is very competitive, which could affect the growth of the business. The company's main competitors include United Parcel Service, Inc, US Postal Service, DHL International Limited, Con-Way Inc., Geodis SA, and TNT NV, among others (GlobalData, 2014). Increase in fuel prices. A current and future threat is rising fuel prices. Fuel prices and supply levels can be significantly influenced by international, political and economic circumstances. The main factor influencing fuel prices is the cost of crude oil. Rising fuel prices could have a negative impact on the group's operating results (DataMonitor, 2011). Crude oil supplies may depend on general political conditions, any occurrence of wars or terrorist attacks, instability in the Middle East and South America, and the strength of the U.S. dollar (GlobalData, 2014).